A new alternative to
smoking and vaping
that's car-friendly
IQOS leaves less
lingering smell than
cigarettes and has no
messy ashes
* PMI Financials or estimates, IQOS user panels and PMI Market Research as of February 2024. PMI heat-not-burn product users for whom PMI heated tobacco sticks represent a portion of their daily tobacco consumption over the past 7 days.